Maria Wallnoefer

Short Bio

Born in Austria in 1981, Maria Wallnöfer studied at the University of Innsbruck, where she graduated with a Master degree in International business administration and Business pedagogic. During her studies, Maria spent one year at the IECS Strasbourg and was teaching for one semester in a commercial school in Austria. After finishing her studies, she gained practical experience as junior consultant at Ennemoser, a consulting company specialized in tourism projects. In her research, she focuses on business model innovation in new ventures. Beside her research, she is working as a member of the project team for the Venture business plan competition which is a joint initiative of the ETH Zurich and McKinsey&Company.

Research Interests

• Business Model Innovation Management in New Ventures

• Business Model Planning and New Venture Performance

• Dynamic Capabilities and New Venture Performance

Publications

F. Hacklin, M. Wallnöfer (2011). The business model in the practice of strategic decision making: insights from a case study. Management Decision, Vol. 50, No. 2 (forthcoming).

Teaching Activities

Basic Management Skills